Blueprint for a Successful Information Business...


Here's a new video training for you...

I call this the "Financial Independence" video, because it gives you a high-level outline to follow when building your business, so that you eventually create a business that sets you free, and gives you the lifestyle that you want.

As it turns out, I was ORIGINALLY going to put up this video last week, before the last two. But the editing was complex, and harder than we thought it would be... so here it is now. You'll notice that I don't have my "super fancy" new video set up yet... but the content is GREAT if you'd like to get an overview of how to build an Information Product Marketing business from the ground up.

Leave me a comment and let me know what you think (your comments have been EXTREMELY valuable).


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Comments

Eban & readers....

I'm all about financial freedom. I love what you have said on the topic.

thankfully for me I found a business about 8 months ago that has put me on that path without having to create everything. There's a complete system in place that I just follow, and the money is great.

If you can advertise, you can be massively successful.


Thanks for laying everything out in such an easy to follow format!! Looking forward to more.

Love what your doing Eban! Packed with informative information!

Eben,

Wow. Talk about moving the free line. I am impressed. While I have heard of you on the 'net in the info-publishing circles...I have never followed you.

Now I will follow.

Joseph Ratliff
Copywriter
Author of The Profitable Business Edge 2

Awesome use of text and video together.

Marketers would be smart to follow your whole example of what you are doing here...

long informative videos
tons of content
behind the scenes insights
self improvement frames

You continue to show the rest of the marketing world how to do it...

Great use of Right Brain Copy techniques.

I'm sure your course will be the BEST on the market.

I have just recently begun to study your material, Sir. It is on my must obtain list. More value in an hour for free than almost any other marketer who I have had the pleasure to study. Thanks for the great info!!!

Eban! Again very nice video! You are the most professional and innovative on-line business teacher I've seen so far!!! I wanna be like you... so I have the same results you have! I'm an English teacher in Brazil and I teach English and Portuguese on-line, but my business seems not to go as well as I expected... Can you give me any suggestions on that? Thank you so much!

Hey Eben! Fantastic video! You are certainly accurate when you mention that some people like to have information step-by-step in order to succeed, and that's me for sure!

One question I did have (potentially for future videos, or maybe you're planning to cover it in future videos) is that of getting to know the niche you want to be in... for example, with your Dating business, did you know enough about dating from the get-go to really help your customers, or did you have to spend a lot of time & energy learning about successful means & ways to then distill into content to help your Dating program customers?

Basically, how do you go from not knowing very much about a niche to getting to a place where you have enough expertise & information to help those who are already very familiar with it, in a short amount of time?

Otherwise, again, outstanding video - I'm excited to put this stuff into action immediately. Thanks for moving the free line to give this much away :)

-J

More great stuff Eben. Can you ask the video editor to pump up the audio volume level.

Hey Eben,

First of all great video, I really enjoyed it. However, is there anyway you could possibly put up a download of that powerpoint presentation that you go through throughout the video? It's fantastic, and I would like to go through it more without having to load and watch the video every time. I would be most grateful.

Thanks again for your awesome content!

And the hits just keep coming! Keep up the good work Eben. Great info as always.

Cheers,
Andrew Anderson

Eben Pagan is the Einstein of Marketing, like Alex Mandossian is the Aristotle of Marketing. It's an honor to be mentored by both of these Master Marketers.

So many people have asked me: "Noah, what did you do with what Eben taught you at Altitude?"

See for yourself - and let me know what you think:

http://www.SuccessClinic.com

- and Eben, glad you took your tie off! Talk soon, ~Noah

Hey Eben,

Thanks for taking time to share these videos with us.

I really enjoyed seeing how big your library of books was and this financial independence video is awesome as well.

I am looking forward to your next one!

Your buddy,

Brett T. Smith

great stuff thank you !

Hey Eben,

Your information Rocks! I've been listening to you since you started with DYD and your free info is better than almost everyones paid info.

Thanks for putting out such great information and making it so simple to use.

Brandt

Wow!

My fingers are sore from note taking at warp speed! That was one stream of great ideas and insights. I have often said that if I got one really good idea out of a paid seminar it was worth the price. I have had many close calls with zero. But in the last hour you broke my record (and did it for free). More ideas in one hour than ever before in one (paid) day!

The other interesting thing is this. I feel like I am getting to know you and believe in your desire to help me (obviously us) but ME more and more. And the thing is, I am chuckling about that to myself because I know that is exactly what you are trying to do! It is working.

Eban, thank you so very much!

Gary

this sounds like armond moran's product.

seems like all the gurus are doing these videos and the end product will cost you

Eben,

Another great video. I've been marketing online for awhile, but this video really made clear a lot of the things I've been doing WRONG.

As you know, that's often more valuable information than what a person is doing right.

One question for you. I love your videos? What software do you use to create these?

The powerpoint + video and audio of you together is really powerful stuff.

I've never even communicated with you by email, but I feel like I know you, so you're doing something right!

Great job on this video man. I'm sure it will help a lot of people.

Hi, Eben,
Your guru mastermind program has a lot to offer a novice or an experienced business person. The format is very organized. I understand exactly what will be taught. I find your focus on the 3 marketing and management pillars intriguing. Since I don't have a business background this is totally new and challenging information for me. I will review this video again and will look forward to future ones. Thank You.

Excellent material as usual Eben. You gave me the final component I need to finalize one of products that I am putting together.

Thank you!

Oh man... I'm just loving these videos!

Move the Free Line!

http://RichGrad.com
Personal Development Blog

unbelievable tools it does all the work for me! www.gabrielpenfield.com

Great content!
No hot air and fluff.
Thanks for giving me real value. Now the pieces I've learned from other programs . .($$, $$$,$$$$)at great cost, are coming together.

I hope it's not to late! BROKE.
Looking forward to more.

Eben
A complaint
With so much entertaining and valuable product you keep giving us, how am I supposed to find time to do my mundane job so I can pay my lousy bills?
Oh... yes, right!
:)
Great Stuff!
Colin

Eben

Great video! I took 9 pages of notes that will literally reconstruct the way I have been organizing my product / service launch. Thanks! I can't wait for the next one!

I know this is specifically for information product marketers...but from a broader perspective, this information should be mandatory watching for (in general) business owners. Especially those who have a flawed paradigm as to how money is transfered from one individual to another.

If anyone has read Henry Fords book "My Life and Work", they'll quickly realize Ford had a very different mindset and deserved (in terms of meritocracy) to be owner of his company. He continually had in the forefront that the business was there to continually expand the service it delivered and profit was the 'juice' to fuel that service expansion. The money was a RESULT of something.

I can't do his book justice here but if you ever hope to get rich - you must check out his book...and then once you're done come back to what Eben is saying in this video.

Eben has in essence laid bare a 'formula' for getting rich. His clear understanding of VALUE creation and continually having the impression of increase in his delivery is not an accident. It is an ingredient that all asset rich individuals have instinctively or forced into themselves across all lines of business.

Money is the result of something. That 'something' is what Eben can teach you. And you're a damned fool for ignoring it if you ever hope to 'be rich' and bring expanding service to the world.

""Business" in the sense of trading with the people is largely a matter of filling the wants of the people. If you make what they need, and sell it at a price which makes possession a help and not a hardship, then you will do business as long as there is business to do. People buy what helps them just as naturally as they drink water." - Henry Ford

Eben is a modern day Henry Ford for Information Product marketers. He's teaching you the steps "which makes possession [of your product] a help and not a hardship." He is helping you decrease the emotional friction (friction having its base meaning in unavoidable physics) between money in your customers pocket, to money in YOUR pocket.

And he's doing it all in FREE videos.

Hey Eben

Just watching the aprt about 100% affiliate commission. Is there a way to set this up so you're not paying a lot of sales transaction fees (credit card/paypal)?

Thanks

Shaun

WOW!!! ..awesome content man. That was a fantastic video (relationship content;)

You gave a whole big picture business model...and it was not all the same cheap rehashed crap.

You rock with this one. Looking very much forward to more.

Signing off,
God Bless

~ Phil
http://www.SuccessWebTV.com
"A new flavor of Success"

Hi Eben,

Lots of information to absorb. I am just starting out and having these 7 steps as a guide will definitely help along the way. Thanks for sharing!

Sandra

Eben Pagan,
You are the missing link! I can't wait to get started, because I have original innovative information products that are not selling - and that is because, as you say the packaging is wrong.

I have information that enables anyone to predict for themselves and others how to choose a mate, what problems there will be in a relationship, what job, what health problems they are likely to have, even how to successfully cast a film - I am doing something wrong!!

Eben, I need your help!! urgently!

Thanks Eben,
I've already learned so much about my
prospects by doing a market study. Over fifty percent of the people queried answered.
I'm drawing out what my business is going to look like when it's finished, planning the cover of my ebook AND sleeping less due to motivation... It's great, no caffeine needed.
Peace,
PG

I am being tantalised by the comments enered by viewers of you videos and am feeling i am missing out on a whole lot of valuable free business education simply because of my hopeless dial-up connection in a third world country. Can i suggest that you provide an alternative format that we can save on our hard-drives? Please, i am frustrated with the videos streaming one second a day!!!

As I sit here, 2am in the morning with 6 pages of notes and ideas flowing like the Mississippi river, I realize that this is the Golden Ticket to everything you want in life, the free content you provide most guru's would sell for $997 in a home study course.

I probably won't get sleep tonight because I'm -realigning my budget- seeing what I can sell on eBay- what bills I can get rid of- what stuff can I return to the store -canceling a few dates I had planned, just to make sure that I have enough to invest in the guru mastermind program.

It's a FACT that you practice what you preach because, that video got me FIRED UP! and pulled alot of TRIGGERS to put me into MASSIVE ACTION just to be able to join the program in a couple of weeks.

I have flowcharts and plans already ready for the next couple weeks, to gear up, hopefully all my hard work pays off.

I'm not the type to brown nose, but this content deserves some.

Thanx for all you do Eban it is GREATLY appreciated!!

This is the best info I've ever seen. Thanks a lot.

Looking forward to more.

Hi Eban; I've just spent the WHOLE day listening to this presentation and have been writing it all down every step of the way!

Would it be possible to organise a time to speak with you?

Katarina

Hi Eben

Took action on a few of your suggestions - and more - and met with somewhat surprising and startling results.

Signed up for the ASK campaign and asked what I believed was a strong question:

"What One Question Do You Want Answered That Would Remove Any Obstacle to Becoming a Radio Broadcaster?"

http://www.askdatabase.com/campaigns/?a=39049&c=2&b=6035

Got 177 responses, so life was lookin' good.

When I sent the email out, I let my list know it was to better prepare for a FREE teleseminar that they were invited to.

Moseyed on over to InstantTeleseminar and signed up for their 21 day special for one dollar, and scheduled the teleseminar.

http://instantteleseminar.com/?eventid=2231049

Had a geat turnout and over 200 questions to work with. I actually moved the free line so far that even YOUR Mama would blush.

Can't say that flying solo for 75 minutes by essentially talking to myself is something many people should try at home alone, but being a broadcaster, I felt I pulled it off well enough. Admittedly, lot's of room for improvement, though.

Call to action time, and I had earlier prepared them that I had a coaching/consulting business that was taking on a few new clients.

Thus far, not one - zero - zilch - nada - response.

Am I discouraged? Nope!

I am, however, keenly more aware of the downside of giving too much free info away over a prolonged period, though.

You see, I was moving the free line before it became a popular buzzword in the IM lexicon, way back to 2001. My list has come to expect this from me...so why should they pay for it now?

My list has come to know me as the guy who provides a fairly expensive broadcast training service who gives LOTS of good tips, advice and information away. Now that I'm diversifying, they're not seemingly catching on.

The question I would ask would be advice for repositioning ourselves in a segment of the market in which we haven't been previously known for?

You can CALL yourself an expert worthy of consulting fees, but other have to be sold on the idea, as well.

I'd still do it all over, but would warn anyone reading this that people who come to you solely by freebies often develop an attitude of entitlement and seem less appreciative of the value being offered.

In other words, it's not a slam dunk that they ever move OFF the free line.

BTW, looks like you're in Santa Monica based upon the last video. I'm in Calabasas...perhaps we'll bump into each other on the Promenade:>))

Thanks for all that you're giving, as well. Your principles work, but broad brushes don't always.

Eben,

Great info and a very interesting program. I hope to apply what you are teaching today.

Thanks,

Angela

Thanks Eben,

It's great to see someone actually practising what they preach.

You really move the free line!

Eben,

Great video. Very exciting stuff and I am glad to have the terms repeated over and over to "re-program" old thinking patterns.

I just got done filming and editing my first video which will be the beginning of my free line content. Not the best, however, I am working on speed of implementation and getting past the fears that come up during the process of creating my new business.

I have March 24th on my calendar and looking forward to more information.

Best Regards,
Bill Parravano

ahhh... its all clear now

DYD ebook > Advanced Dating Techniques > Monthly Interview with Dating Gurus > On being a man + Cocky Comedy + Body Language + Deep Inner game etc etc > Mastery With Woman > Man Transformation

Step by step, just like you said!

Great stuff Eben

Eban,
I love your teaching and I am loving educational marketing. I am disappointed though because whatever system you use it is not compatible with my connection. After 1.5 hours only 10% of the video showed. Most of the time was buffering.

Hey Eben,

My question is if there is a possibility that I can watch your webinars after you done dam.
I live in the Netherlands and when you do your webinars its hire 03:00 and I’m sleeping at that moment.
I am still trying to lend you get altitude program so I can watch it at home this is because I’m a 22 year old student who doesn’t have a extra 1000 dollar to buy it.

Thanks for al the free stuff you already put on the web!

Machiel

Simply Superb!!!
Unquestionably Subject Matter Expert... Cheers!!!

Thanks! Eben - I learned so much from this video - on the topic of moving the freeline - I read a really great article by Chris Anderson over at Wired magazine called "Free! Why $0.00 Is the Future of Business" at http://www.wired.com/techbiz/it/magazine/16-03/ff_free in case anyone is interested.

thanks again, Megan

Eben, this video should be banned. Or at least you should be charging $5000 for it. You've just boiled Jay A and Dan K down to the bare gold nuggets. What used to take 3-4 years to learn you gave away for free in 55 minutes.

To learn jiu jitsu in the 1990's you had to move to Brazil, live in a hut and study with a black belt for 5-7 years. Now you can learn jiu jitsu by watching youtube.

You've just done the same thing for guru creation!

You're destroying the need to worship at the feet of the 7 figure guru who gives it out in trickles.

Where the heck do you go from here? You're going off the edge of the map...there be dragons there!

This is GREAT stuff, Eban! So good that I want to make sure I can digest all of it fully. So...

Suggestion: Make the audio of these presentations available as an mp3 download so busy people like me can listen in the car or on the treadmill.

Could this be possible?

As they say in a curent form of English slang (from Hindi)that was a "pukka" video.

But I also really hate your videos. Every time I think I'll just watch for five minutes but then you pull me in and a hours gone. Your free line and infinity must be best pals.

I subscribed to your Get Altitude home study program. Now I don't know if this was deliberate or not but I only got to know about Guru MasterMind from an email "you" sent me today leading me to this blog entry. What happened to earlier emails/promotion. Is this a glitch and could it cost you sales?

Being in the UK we really suffer from Pacific Standard Time. Webinars are in the middle of the night. Could you help us with replays etc.

I'd be crazy not to convert what I've been working on for my own personal life, into an info product that will help others. You are providing everything I need for this. Perfect.

My question:

Can you please always mention what the intuitive thing is that most people do, which doesn't work, vs. the counter intuitive thing that really gets us places. And then describe the process for doing that counter intuitive.

You've been doing it all along but I'd like to see even MORE. THAT is what I really consider my profit from your teachings.

Cheers and thanks man!

Eben,
Things are going very well. I received a sixty-four percent return on the responses of
my market study and had a great learning.
Also, I drew out what my business is going to look like when I'm finished, and am sleeping less with no caffeine!
Peace,
PG

WOW Eban... This stuff is amazing.

I say guys this is the best example of MOVING THE FREELINE!

Cheers!
Vyom

Terrific "stuff". I am really impressed with how succinct and well delivered your message was. I am also extremely interested in your "frameworks". Look forward to "connecting" and developing a win/win relationship...Thanks so much!

Awesome!

Eben,

Thanks for your generosity. Your psychological approach to marketing is truly brilliant. After studying marketing for almost 2 years now, I'm just now beginning to understand what the marketing gods have been trying to tell me - thanks to YOU!

You've presented it in my own personality and learning style.

Thank you. Thank you. Thank you.

There is one part though where I'm still confused.

How do I make a distinction between the freebies I give out vs. the content I ask money for?

The line is a blur to me. I'm afraid I'll run out of ideas before I can start collecting revenue.

Thanks so much again,
Simon

By watching this video it really makes a lot on sense in a practical and step by step way on how parts of your system works... Good job in keeping the information in a practical way. I enjoyed the video and look forward in viewing others...
Regards,
Victor

Eben,
WOW. As a lifelong lurker I have to break silence to say that you have really outdone yourself with this video.

Fantastic info Eben.

The only thing is, you left out yourself when you were talking about giants.

I will be standing on your shoulders as will many others as we build our businesses.

Many thanks.

Ian D. Major

Eben,
Great stuff but I do have a question: How would you apply this to a political web site? A site that is more about "selling" a concept rather than a product or service. letsputamericafirst.com is for those of us that are fed up with the current condition and position of both the Democratic and Republican parties. A site that is for those of us that feel our Leaders have stoped paying attention to the people that they are supposed to serve.

Your video gave me some really great ideas on how I might be able to improve my approach and web site.

Thanks,
Marty Cordova

Hi Eben,
This info is dynamic,easy to follow and I am looking forward to creating fantastic relationships.
Again, awesome material.
Thanks.

Great great video Eben,

I like the look of the black paper on the wall, I just got another set idea.

You covered so much great stuff in an hour.

I bet this is a big wake up call for a lot of people who thought you could "get rich quick" on the internet. Nope. It's a business and has a lot of elements to be aware of.

Thank you Eben, I look forward to the emails from you!

Hethir

Eben,

This is really starting to mold into a great program. This is, in essence, your four or how many video "free line" concept. And man does it work for you well.

Can you bump up the audio a little for the next video? This is really hard to hear.

Thanks again.

Thank you Eben, that is good stuff. And free! I'm impressed.

Pitty your webinars are at such late hours (I'm in Germany). Replays or downloadable could be a great solution.

Again: Thanks

Eban
You walk the walk, not just talk the talk (although your talk is also awesome!). I am completely astonished by your generous marketing block busters that hit like meteorites, still in shock that I might actually be doing something lucrative one day. I am one of those broke teachers with a PhD but have never known how to market and package it and perpetually live hand to mouth. I have had so many creative ideas since seeing this video, BUT still feel like I'm a kindergartener in school of MIT students when it comes to the technical skills of putting this all together. Want sincerely to be able to keep up. Am willing to get up at 2 am for the next webinar. Do appreciate your recording them.
No way to say thanks enough.
Angel

Eban man stop talking like you're the original creator of all the concepts you're talking about in this video.. Moving the Free line is a concept coined by Chris Anderson of wired magazine.... alot of your concepts you're talking about are stuff directly taken from Frank Kern Mass Control the couse you got for free and promoted last month, you just rephrased in your own words...
thanks for giving his info for free when I paid good money for it..

Cool Video.

Feedback: You should move your laptop behind the camera or memorize your material so it doesn't look like you are reading so much.

Eben, you have done it! You have made me come back to this blog just to check if there are any more updates...

Oh anyway, I agree with Detlev. It would be great if you can provide us with replays of the teleseminars! (I'm dying to watch the last one and looking forward to watching the one coming up... problem is I can't dial in from where I stay!)

http://RichGrad.com
Personal Development Blog

David, can you provide a link to download all the videos in this website? So I can save it into my computer, not just watch it via streaming ... your words and ideas are really awesome, maybe you should write a bible from now on.

Hi Eban,

Thank you so much for these step by step directions. I've been a web programmer for the past ten years, but I am ready for a career change in which I can make a positive impact in people's lives (and a few bucks) thanks to your blueprint. I am going to start by writing and marketing an e-book that will be the best in the market for my nitch. And when that takes off I'll do video and live trainings like you do and consulting.

There's a lot of research to be done do become a subject matter expert. Can you please share with us how you conduct research to develop the content for a new product. I am ready to hit the books! And also how you position yourself to be an expert on the subject.

Thanks again for all this! I can't wait to get the actual product that will come out of all this.

Sincerely,

Adeel

Hi Eben,

Thanks for the video. You have an ingenious way of distilling all that knowledge into bite-sized packets of wisdom. I guess it comes out of reading all those books and your personal experiences.

I have learned some new stuff that I can immediately use! Thanks again.

Hi Eben,

This 65 minute video was absolutely mind blowing. You open up a lot of closed doors in my business. I have been a fan of your techniques for a while now and I've increased my sales by over 30% in my niche.

I'll definitely purchase the program.

Thanks!

DH Harris

Eban,

There a many things about marketing that I've been trying to figure out, all on my own. Most of the time, it takes me longer to figure stuff out...new ideas and "how to" have to be packaged right before I can make any sense of it.

Thanks to your ability to teach without any MISunderstanding, I can conceptualize everything you are talking about, crystal clear.

Thanks,

Rick

Thank you very much Eben for the worthy info you give for free; but like J above, i wonder if there's a way to going from knowing nothing about a niche to knowing enough, enabling you to help others solve their problems.
Or is this the wrong approach/mindset to building info products?

Thanks again and God bless.

Eben,
Fantastic video as usual!
What was the screen capture program you used for this?... I love it and would like to use it myself.
Please advise.

Inspiring.I get ideas ready for immediate implementation. perhaps you want to keep it a bit shorter; the guru mastermind presentation comes at the very end when the listener is slightly tired.Just a tip from a marketeer....

Mauro

Aloha Eben,

Another step towards excellence, well done!

Is there anyway for you to post your PPT so that we could put it in our library to reference back to?

I have all my notes but having access to the sequencing would be massive resource for me and I would think others as well.

Mahalo & Aloha

Scott

www.teammpg.com

www.MauiHomeNow.com

Mr Eben, greetings.
Thanks so much for all your business enlightenment mails and programmes, in order to encourage and motivate others in their business. The above video could not play for me to watch.
I am appreciative of your kind jesture.
God bless you.

Ekan

Eben,

It is really refreshing to see a product launch that replaces hype with free, valuable content, that can be used straight away.

Also, as a freelance Project Manager/Business Analyst, I am very impressed with the logical way in which you have presented your material. This bodes very well for the content and structure of the paid-program you are offering.

If it is easy for you to do, one thing that would greatly add to the value of the free information you have been providing, would be a downloadable file of your presentations.

Cheers, Gary.

Dear Eban,
You are a pro, and your sharing is appreciated. Hope I can absorb enough of what you are teaching to be profitable for my Customers and business. Thank You and Blessings to You and Yours! Joe Roper

Hey Eben,

great stuff that you are presenting there. I took lots of notes and already have a few ideas how to implement them. It will not be that easy as I'm not in the information product business but in the music bizz ... but I guess adapting your advise will make me get it even better.

Marc

Hi Eben!

THANK YOU! I watched your video three times yesterday and once today - had it playing in the background for inspiration as I re-tool my business and strategies.

Extremely productive day as a result: wrote a new special report, finished my marketing strategy for the next month, created a social network, finished all of the next steps I had identified a few days ago in my blueprint - it's been a good day!

Excited to see the changes that will occur over the next few weeks.

I keep referring to my blueprint daily and every action I take now in my business is examined in context of how it will affect my progress towards my goals.

Thanks! Looking forward to the next installment!

Deborah :-)
http://www.myvirtualpartner.com

Great information, I have taken lots of notes on all of your videos that I have watched so far, now I need to digest it all and make a plan of how to put it into action
thanks
Lynn

Dude.. how do you do the "picture in picture" "personal vid and powerpoint vid" on the same screen? ... I want to do that for my clients -- now! Thanks man. Awesome content.

-Sean

I am learning ALOT here.. and again as always great tips and info shared.

Thanks Eben
-Neil

Especially here in Romania, Eben's stuff its working great , because no one else is marketing like this.

I also want to launch some info-products, so I find this very ussefull.

Thanxs Eben

Hey Eben,

It's really a wonderful video that i never seen other gurus in the info market did before...It's really great stuff.

Thomas

Hi Eban,
Thanks again for the AWESOME training...
I'm taking so many notes that I'm getting writers cramp.

Kristy

p.s. I'd like to learn more about the three brains.
Can you recommend a book I can read on that?

Aloha Eben,

Great stuff. Your delivery of your "curriculum" is a learning tool in itself. I find I need to watch the material twice. Once to take on the content and understand how I might apply it to my business. The second time to understand the delivery of your curriculum and the methodology behind its progression. So essentially your course is 2 in 1.

Thank you.


Margit Barreras
2Think2Learn.com

Kristy, check out Dr. Clotaire Rapaille's PBS documentary "The Persuaders". There's an interesting thing she discusses about the reptilian brain where people won't admit to certain things, but those very things "work" on them.

I remember Eben mentioning in his dating program the reptilian brain, but can't remember if he provided other resources.

Hey Eben- John here. My update... Like I said my ppc it converting on avg at 11.35% for sign ups but only .25% for sales. Your suggestion of "interviewing" the prospect using a free 15 minute eval was a neat idea but I'll be honest I had some trepidation up selling into a 99.00 deal.

Good news. It was just a block on my part. After getting over my internal challenges, I made my 1st up sell on my 3rd try. I guess the 3rd time really is the charm :)
BUT here's the thing. My original ideas were just OK now I'm getting much better ideas and I'm more on target now that Ive had a chance to listen to my customers.
I need to rethink the presentation and the sale letter.
Talk soon
John

This sounds extraordinary. I hope financially I'll be in a position to jump all over this.

Be well,

Eben,

I run a website that helps people get six pack abs.

Here's how I moved the freeline:

I made a video and put it up on YouTube. The video contains my 3 best advanced exercises.

http://www.youtube.com/watch?v=sZoBT7ktbyc

At the end of the video, I direct people to my website. Before this, I used to sell an abdominal training program for $97 on my website (long salesletter). Now I've made a free smaller version that people get right away when they sign up (squeeze page). They also get a free beginner 6-part course (video, audio and text) that takes place on my blog and is managed using autoresponders.

If you consider me for your scholarships I'll be a great student. I'm 23, poor family, at school at the moment and I don't think I'll be able to afford it. I was surprised to learn you come from a poor background, too. I know I'll get rich anyway, so it's OK if you pick other people.

Thanks for the good training,

CJ

Here's what I learned so far (from moving the freeline, see other post below):

- Many more people show interest (subscribe to the newsletter)

- People willingly share the info (since it's valuable), so marketing becomes "viral".

- I get comments on how to improve my product: PEOPLE TELL ME WHAT THEY WANT.

Great so far, thanks Eben.

CJ

Thanks so much Eben, this information is very wise and powerful.
I've been doing it wrong but now my eye is opened.

thanks again.
sola

Hey Eben, do you use any of Clotaire Rapaille's approaches when creating content marketing?

Thanks so much,its done me lot of good.

Thank you for the incredible generosity! I learned more than I could have ever anticipated. I'm so new in this field, but learned so much... I now understand how to think through this and it's not as hard and intimidating as I "feared"....you solved the problem and got me! Great!

Eben, this video is totally great. Thank you so much for all that you share and teach. Only the video stopped at around 25 minutes and I couldn't get it to go on. I am bummed about that. Please help.
Thanks and blessing to you! Bhavani

Eben,
You are right about posting free advice - I put up just one article on SelfGrowh.com and then created an expert page there (helped my SEO) and within two weeks about 20 people asked to network with me. I also noticed increased traffic to my new website and autoresponder www.lawofattractioninlove.com. My "problem" is finding the time to post these articles at all these sites!

I totally resonate with giving more value for free. It has always been my nature to do so and was afraid in the past I was giving away too much. Now I know from you that I was doing something RIGHT! I just need to followup with the other steps...

I just started (this week!) doing a free radio show for my customers (it has doubled to 19!! yeah!) and I advertised the radio show to my list and my friends...and I got 9 live listeners!! I'm so excited. My friends and one customer gave me immediate feedback that the content was excellent.

I also put up a "Ask Dr. Karen" box on my site so I can discover what people want and need help with. I use what they tell me to write my free newsletters and to post on my blog and on my radio show. I feel it has been very effective. Thanks for validating this technique of asking your customer what they need and delivering to them. So far none of the 19 has bought my eBook yet and I always refer to it...Maybe the content of the eBook is not what they want.

I don't understand the part about why you want to do three, five or ten consults at once since there is no price savings if a person signs up for one vs. ten. Did I miss something?

The one thing you said kind of depressed me which was not expecting to make money on my eBook (but using the list as profit). I get it, but I am so much in debt right now, I really wanted to make some passive income ASAP! Help!

thanks!
Dr. Karen

Hi Eben,

thank you very much for provided info (...and moving the free line). I made so many notes and I am thinking a lot about what you said.

I have also some questions:
Is there any possibility to record or replay the webinars because I am also from Europe and those webinars are during night?

How to become guru in my niche? It requires a lot of work and you cant be just one step ahead of your customers. You must behave like a guru in your niche I think.


I really like giving consultations for $99 but I would like to know how to get around this because my English isnt fluent (and perfect but I am working hard on it :). The same is for creating Live show (seminar). Is there any way how to pass this? I think surveys could be fine and instead of live show just membership site would be great but I am not sure.

I think you skipped how to do a proper market research - so how to do it? Googling the competition, checking search counts from Wordtracker, checking the topsellers in that particual niche?

And the last but the most important question:
If you are giving the best for free what will remain for customers who buy your product? This question really makes me crazy :-)

Thank you for everything, I hope your Guru Mastermind will be affordable for people like me -from Eastern Europe :-)

best
Monez

Dear Eben,
I can not thank you enough for the amazing amount of information you have shared on this video. I have taken extensive notes to fuel me and my business, ORGANIC INDIA to expand into information products and a product curriculum. I am ingesting all that I can. Extremely grateful and wishing you all the best.
Bhavani

Eben,

This is an unbelievable formula, in exactly the format that I love.

I'm looking forward to your next video.

Thanks so much,

Paul

HEY EBEN,

BEEN WATCHING YOUR VIDS. LOVE EM.
sorry for caps.

SOMETHINGS A MISS THOUGH:
it does seem though that you slip up and present a far more exploitive marketing philosophy. or, maybe just a more traditional one?
For example, in this above video, you cut the video out at 48:30 minutes or so, because you start talking about perceived value been super important. Then you cut into a added segment where you emphasis the importance of high value product as being as important as high value perception. Ive noticed cuts before like this when your trying to make it sound that your really into high value products when really you sound, imo, more interested or jazzed up when talking about creating high perceived value in your product/ service. I wonder what others think? I cool with whatever your view is and would just rather you speak your truth. MArketing = honesty? eeee....tough one.

Thanks agian for your help with marketing and your seemingly ernest desire for it to come from someplace around the heart.

eZ

CONT OF LAST POST

just clearing up a mistake,
my example of cut, is actually at 15:50 min not the one posted above.

thanks,
ez