The "Guru Bootcamp" - Information Product Training For Beginners


After getting a ton of questions about how to get started in Information Marketing, I decided to create this video to show you the way.

NOTE: This video is for BEGINNERS ONLY. That's why it's called "The Guru Bootcamp." It's the basics. Do not expect advanced techniques and concepts, because you won't find them here.

I really wanted to make it clear that we are going to be offering a lot of training specifically for complete beginners (as well as intermediate and advanced training) in the Guru MasterMind membership program.

Leave me a comment after you watch it, and let me know what you think!

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Comments

Great job Eben...thanks for the super content...yes, info product is my passion too...i have several different niches using info products...

keep coming with the good products...

BJ

Eben, where do you get your shirts?

Thanks for this video. I launched my first YSM campaign for a product a few hours ago. Your info helped a lot.

Again, you hit the nail on the head and very informative.
Thanks
Neil

Hey Eben,

Great stuff. But, the same thing happened again where half way through the video it stopped playing. Anyway to fix that?

Thanks.

What's the basics on membership sites? More specific, who should have them, how should they be set up, who shouldn't use them.
Thanks in advance
Michael Kocis
http://www.wildwoodcarvings.com

Hi Eben,

Stop being so modest...(chuckle).

Even many self styled gurus can learn from your simplicity of delivery. It's so clear. That's in a nut-shell makes you a great guru in Sanskrit or teacher in any one of the English dictionaries. Way to go! Vety informative.
Thank you.


Great Wealth and Happiness,
Stephen Chua

http://www.ancientworldsecrets.com

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Hi Eben,

Thanks for putting together that great video! I'm in the process of starting my own business for the first time and it can get overwhelming-- luckily there are smart people like you out there breaking it all down into manageable chunks of info that I can absorb.

One thing - do you recommend any particular software or class for learning to build a website?

Thanks!
Liz

thanks a lot! this information is great for all the new people and me that are starting a mastermind and products.

Hi Eben

and thanks for the introduction. I am quite new to this and while I have learned a lot of what you teach in this video from other sources over the last months I still enjoyed your way of putting it. Very understandable, logical, consice and with a "pleasant" amount of passion to it.

We could do with more coaches and teachers like you.
Thanks.

Thank you for the great information and telling me how to put together an e-book.

Great orientation, thank you. I found the PayPal information especially useful.
ps: Looks like you could generate additional income by doing a JV with a shirtmaker :-)

Hi Eben,
Thanks for the information product marketing information. This has helped tremendously. I look forward to future videos.

Hi Eben

Just dropped by to say congrats on the great videos. Really enjoyed you going through the exact requirements to create an 'information product'.
Keep it up!

I appreciate all the valuable information you are offering. Thank you.
Brenda

I think you are a Sagitarrius, isn't that right David? You really like Blue Color. Btw ... where you get your shirt? You always wear a cool shirt, what is the brand?

No doubt you are a chick magnet.

Anyway, this is a very cool video David, can you provide a link to download every video in this website, so I can download it into my PC?

Thx, David!!

Great. Information product is the only product that can sell to anyone regardless where you are without any additional cost.

Wow Eben

I am really and excited about this you are a master and a great teacher. But you know that.

You answered the basic questions I had and gave me action steps to get to the next level.
Not everyone can do that.

You have a customer for life I do not know if I am at the level to jump into the Guru Master Mind program as I have spent a lot of time and money over the last 5 years trying to learn how to make money online.

You are the first person that I have come across that has taken the time to come down to my level and show me the basic steps to start with 1, 2, and 3

My story is with your training and advice I went out and implemented as you told us to do and bought a video camera and a tripod over my wife’s objections. Invested in a converter to get the video out of the camera in fire wire to USB and got Pinnacle Studio 10. Went out and shot videos and asked people what are there biggest problems they needed solved.

I have since stumbled across 3 new markets with leading edge products with no or poor marketing and with my little video camera and a lot of trial and error am able to post video to Google and you tube and get some interests.

The next step is to get paid and you covered that for me in this video. I know about Pay Pal but have never used it to get paid. Thanks I know how to get paid.

We just got done watching the Karate Kid and it struck me Mr. Miagie told Danielson here is the deal.

I am the teacher. My job is to teach you what you need to know.
You are the student you job is to do what I tell you, NO QUESTIONS.

It has been said the when the student is ready the Teacher will appear. That is how I feel with you. I am ready to do what you tell me to NO QUESTIONS.

Please pick me for one of your Students. I will implement NO QUESTIONS.

I am looking forward to a great learning experience with you. My goal is make a minimum of $100,000.00 on line with and information product by December 31 2008.

Thanks for all your help. Looking forward to working with you.



I am not aware that there is anything that causes the problem within my computer but this video keeps on stopping and starting. Is it, I wonder, because I am using Internet Explorer?
Are you testing the videos before you let them go?
It is so irritating!

Hi Eben,

Just a note to say thanks for this great information you're providing! Keep it coming, so we can hear it from the expert himself!

Bryan

Hey Eben
I'm a marketing student from Romania.I'v watched all your videos end I appreciate what you are doing.Here things are at the beginning with this kind of products, end the market shorley has great potential.I'm interested about the legal stuf ,about legislation for this kind of products.
Thanks end keep up the good work.

I applaud you and Jeff Walker for sharing this free informationare.

I’m getting ready to take down my book and repackage it to accommodate your and Jeffas products - but more importantly, so I can so I can show as many people as I can how easy it is to eliminate car ownership expense from their budgets.

I am in the unique position to be able to make a $10,000 to $25,000 cash difference in the lives of a awful lot of people - and your product can help me make sure I get this message to as many people as possible.

With debt escalating at record pace and becoming a cancer to our society - with more people filing bankrupcy this year than graduating college, I feel compelled to share my knowledge and experience - and the techneques I developed and use to drive free in the hands of whomever wants / needs them.

I’m being told by my readers that this might be the biggest money saving secret of all time and thanks in part to you and Jeff - I believe I now have a vehicle that will allow me help a lot more people.

Thank you for sharing your knowledge and experiences with the us. you deservce your succcess. http://www.MrDriveFree.com
Kind regards,
Anthony Scavuzzo
aka Mr Drive Free

I truly enjoy listening to your lectures and I learn a lot. Having spent many decades in foreign trade deciding to take part in this industry was the best choice I ever made. I appreciate your help and guidance.
God bless.
Pete Lubrano

Hi Eben,
I am relatively new to this and have been testing out my niches with affiliate programs but my next step is creating my own product and this presentation has given me a very clear view of what's needed. Thank you you have a great style and easy to follow and understand, I certainly look forward to your program.
Alan

Eben, for some reason this video is not loading. Maybe overload on the server? Ed

Great baseline for people Pagan.

I'd like to hear more about the specific marketing tactics that will be taught.

Thanks

Dominic

Hi Eben...

I am a healthcare provider and have received a lot of post-graduate education over the years. Yet I don't think I have ever enjoyed better training than I have received from you over the past few weeks. Your easy style and clear explanations make these subjects very interesting. You have a rare and genuine gift as a teacher. I'm really looking forward to your GMM course.

Mike

Another gift Eben - great stuff.

Neil - its probably your memory cache that is causing your problems. May need an upgrade.

Steven - If you pause the video and wait for it to load before you push play it will cure that problem - its just your connection isn't fast enough to allow it to "stream" continuously.

Stefano Ricci shirts?

March 23, 2008

Happy Easter Eben,

You did a great job in the 50 minute video for the "BootCamp" Introduction.

Just the basics and I know you were limited on time especially trying to compress so much about the information industry and mixing in the technologies that have to be an integral part.

The merchant services provided by Paypal was great.I've been a "Premiere Verified Member" since 2004....

Started using paypal for security reasons and also integrated for my offline business..and now learning to integrate it into my future online business.

You were straight to the basic points, from terminology to some tools
this video should clearly demonstrate to any newbie it takes time for learning curves and typically is not a overnight get rich quick concept.

The most important point you made was everyone has to get control of their website, their tools and invest sweat equity to make it your own.

I've been on your email list for a long time. Keep 'em coming.I'll catch up eventually.

Jimmy
San Antonio, Texas

Eben,

Great Intro to the business for a newbie like me. I am setting up my PayPal right now. Thanks!

Ed

EBEN... Watched your video on Information publishing business basics. If the instruction in your Guru program stands up to the quality of the information in your basics video, you're right, it probably will encompass some of the best instruction out there. I look forward to seeing more of it.

Hi Eban,

Very well presented. Clear and concise. I love your style and feel inspired enough to make the move into this realm of marketing. Hope to soon join your team!
Cheers from Down Under.

Pretty cool.

Hi - Thanks for yet another great (free) teaching session, Eben. I am one of those information marketing newbies you mentioned who does not have the $ to sign up for your program, tho I think (based on what you've shown us) that that it would be totally worth every penny. I guess I could have applied for one of your scholarships, but I am a programmer and your launch has come along right when I have most of my time and energy committed to a huge project and I just could not ask my client to "wait" ;P

But I don't feel bad at all, quite the reverse - I am excited! I have determined that I will be one of those who use everything you've given here to make a great start for myself in a new direction and then come back and post how much money following your free Advice has made for me :-)

In fact you may think this odd, but a couple nights ago I dreamed all night that I was at one of your seminars and when I woke up, even tho I couldn't remember any specifics given in the dream seminar I was filled with energy and had a pretty complete picture of what I wanted to do and how I wanted to proceed. I had a much better understanding of everything you have taught here and in your webinars - seeing things more as a synergistic whole than individual pieces and I spent quite some time jotting down notes.


In the past I have had a number of ideas of what I want to do to earn money instead of programming but until now have not considered information marketing because I really have a big thing about providing REAL value in exchange for people's hard-earned $. But I also knew that while my ideas would be good for potential clients, unless I did something a bit different, they would not bring in that much money to me compared to the effort needed to create them. After taking in all your free Advice and having that dream, its as if lightening zapped all the parts like lightening zapping Dr. Frankensteins Creation and now "It's Alive! It's Alive!" I have a plan I'm putting the pieces in place so I can begin actual implementation ASAP (Monday)


Anyway, thanks! again and for those who don't have any Leads to survey, or topics in mind, here's an idea - take a look at http://ask.metafilter.com/

Lots of people there asking LOTS of questions and in the right hand column notice the most popular tags for the month as well as posts by category for the month. A good place to browse and brainstorm for ideas ;P

best wishes to all, Megan

Hello Eben,

I was wondering if you could help my friends and I?

I'm the singer of a band and am looking for strategies for marketing music.

I appreciate every single video you have allowed to be seen for your members.

I'm new to marketing online and would love to read or see any advice you recommend.

Thank you,

Kurt.

Thank You

Hello Eban,
Are you going to cover the things that Jeff Walker, Frank Kern and Dan Crowler are teaching.
Also will you be reviewing our work such as websites and salesletters like you did at your last seminar and if so how often?

Thanks, a little too basic for me but very helpful to some of the people I am trying to work with. I wish I could afford the MasterMind program as I have a ton of info and product to promote on health and food. www.rawchefdan.com
Thanks again your free stuff has been a good start for me.

Hi Eben,

Thank you so much for breaking down your teachings for beginners like myself. I usually got lost in your videos but felt literally "enlighted" with this "business for dummies series". You said something that's on my mind for a while, namely "making a website", which hasn't been possible for a while. How would you start with a blog alone? Could you comment on my blog even though I know it's weak. After watching your video I realized there's a niche for what I want to offer and I got the skills for giving it to people but feel stuck without a website.

Thans again,

Julio (I live in Japan)

Super cool stuff once again! I've spent thousands in the last year trying to understand internet marketing. Nobody explains it as well as you do and in such a logical manner. The part on PayPal was brilliant!

Thanks again for all you do!

Hi Eban,

Im one of those, who can not afford the investment of your seminar yet, but I do have a computer and a desk, and so I will (God willing) do what you said and implement your free teachings (thakns for them by the way, great contribution). So I excpect to be able to afford your program soon, so see you later..

Man this is great stuff I am so inspired. I am wracking my brain hard right now to think of something marketable.

Great video Eben. Things are starting to look clearer. when is the offer coming?

Hi Eben

Very informative, useful and doable stuff. I wish I have a transcript of your talk. Thd sound system keeps breaking on my computer.
Good luck.

Hello Eben:
I'm glad you said we can catch up later, $ is tight, just starting out.I would love to start with you in the launch, I see so many comments, all of your information is exceptional, and i appreciate it. thanks, and I am going to do the doing, now so I don't just read and learn but implement. sincerely, beginner, Doug

Eban - Thanks for the great info you are sharing with everyone and for your honest desire to be of service.

I clicked pause at the begining of this video and then came back to it 11 hours later and noted that the comments had increased from 22 to 46.
Awesome.

Hi You are the most sincere person i have ever listened to -- thanks

hey, there's no synchronization between words and visions in these last two videos, and also it stops and plays again which is frustrating..i don't know why. Can you fix the problem?

By the way, thanks for the things you share with us.

Keep up rolling

Yippee! I'm guess I'm more advanced than I thought. Seriously, for someone who has never participated in an information marketing business I must have picked up a fair amount of info running and marketing my DJ business (not to mention all of your great teaching materials.) Anyway, this was very basic info, but easy to understand and highly useful for a beginner. Though I was aware of Paypal and its uses, my interest perked up at that point of the video as I found it most useful. The discussion of terminology was less interesting (for me.)

Thanks for sharing!

Stephanie

Hi Eben
Great stuff! I am a procrastinator but since getting your information and watching your videos am highly motivated and passionate. I am not a person to get excited easily about things, but somehow you have hit my red-button.
I am interested in teaching your methods (to fit our context) in Africa where there is a base of at most 20% who have computers and the rest of the work has to be done by phone,handouts, radio and some of the other marketing methods.
I am intereted in your Guru Mastermind program but have no funds to attend. I can committ pay the airfair for myself to come to the USA from South Africa and back if you can help me with a scholarship to help me attend the course. I can probably get accommodation with a church or stay at a hostel. I really want to come.
My goal is to make this business work for myself, my family and my people.

Thanks

Isaac Paynter
(South Africa)

Thank you Eben for this video. I'm just starting out and have picked up lots of info from your other videos but it is still great to have this background to cover the basics and tie up some loose ends. Will definitely go further once money is right. Thanks, Tatiana

Thanks Eben, even though I knew most of the stuff you talked about in your video. I hadn't checked out Paypal close enough. Now I will.
I agree everyone needs to start using some tool out there to begin learning how to build their own website. The sooner you start the better, get through the learning curve. It's not difficult, like you said, but some time and effort must be spent on it. Anyone interested can click on my name and see the tool I use. A complete newbie can have their webpage up in day. I did! Thanks again Eben!

Hey Eben,

Fantastic content as usual. Even though I'm not a beginner, I never turn down an opportunity to learn from you as you always manage to teach me at least 1 new thing &/or remind me of something I know but still need to implement into my business.

Hoping I can get your opinion on something. I currently generate about $1,000 a day in profit online 80% of which comes from 1 niche. I have 3 other niches that I've been working in also (& tons of other ideas) that hold promise but that take up a fair bit of my time.

My rationale for working in the other niches is to broaden my business & diversify... but now I'm wondering if I wouldn't be better served to put 100% of my efforts into my successful business to really try and ramp it up and build it out.

Any thoughts you can share based on your experiences?

Certainly looking forward to you Guru Boot Camp & applying it to my business!

All the best from Canada.

Peter

Eban;
Your explanation of books as info products is a great place to start. As I watched the remainder of the video, I was wishing for an index, table of contents, or some method for finding what I wanted to learn or review. How would you set markers in a video? Wouldn't it be great to be able to highlight passages in an online video the way we do in printed books?

What I'm looking for is a way to "speed view". Your videos contain useful information I am grateful to be able to view and review. How do I mark or find again those passages that are most important to me?


That was brilliant thank you

Eben, I am educated and touched by your specificity, your passion in teaching and your gracious spirit of inclusion. Thank you!

Great video. I don't think of myself as a newbie but still watched the video through to the end. You never know when you're going to pick up a different perspective on information you already think you know. I'm looking at implementing paypal into my payment types again.

Thanks Eben!

~ Deborah :-)
myvirtualpartner.com

Nice one Mr P!

Good to see you including the newbies as there are so many hitting the scene and they get bombarded with all the advanced stuff... and outdated garbage!

Well presented as always... keep up the good work captain!

Best wishes

Lewis C
icontentrobot.org

It was good to learn about how PayPal can solve the problem of payment receipt. The brief anatomy of a sales letter is quite useful also.
Thanks!

Eben,

After watching all of your videos I just want to say, THANK YOU for raising the bar. Hopefully many more gurus will start to follow your lead of providing high quality content with integrity.

John

Hi Eben, I am a beginner with internet marketing, what an experience this is going to be!

Thank you for a great introduction, I can't wait to learn more and implement the process to a desired result and then build on that.

My best to you,

Tacie
Lexington, KY
USA

thanks buddy, keep it up ;)

Thanks for the cool video, i just wrote all the basics and it's all much clear now.
I am in still in high school and you inspired me and a friend of mine in building our first business website. Thank you for helping us overcome our limiting beliefs.
>> IMPORTANT <<
Where can I e-mail you? I decided not to post here about it because it's related about our website and not related to this video.
Take care,
Cata

Eben, this is just what I needed... I got a little lost with some of the live webseminar � I also lost ALL my notes from the first webseminar when my laptop was stolen and I was wondering if there was any way I could get that content back?


I also want to know where do you get those shirts?

Hi Eben,
Can you upgrade to Platinum from Gold? Cashflow doesn't allow me to sign up now with Platinum but hopefully this could change over the next two weeks once I close on a client.

Thanks Eben,
Frank Coppola
www.addcoachinggroup.com

Dear Eben,
I have been following your stuff via my friend forwarding me your email info,I would like to get on your email list but I could not find a place to sign up? Aso if we can not attend your live webinars & calls can we get a download of them to play back?
Please Please help me figure out how to get on your list. Thanks D

Eben,

You are an amazing teacher. I'm overwhelmed by the quality of information you provide.
Thank you soo much!

Eben it was good to hear you go though the basics, some of which i knew, but good to hear again not only as a refresher/reminder, but to affirm for myself that what i know is the right information..

Also, it is refreshing
at the end when you acknowledged that some people may not afford
or get in the program,
but to be OK with where they are now, keep going and pehaps join you at a late time.
That is elegance buddy!!

It is so encouraging
and includes everyone,
not just the new people joining program..I consider that very friendly and smart marketing. Like leading your customer and still allowing and respecting your customer to make their choice at the right time in the right way for them. This is the new gentler at ease formula, vs. scarcity & fear:(

Keep up the good work,
and consider going into men's shirt biz, LOL.

You are a master at creating V A L U E !!

Hope to learn more from you.

TAlia

Hey Eben
Thanks for inspiring well organized talk. Hope to catch on with you down the road…

the info you gave is overwhelming. My wife and I live on $637.00 a month in northern ILL. I have never done any of this, although I have owned a one-man business.
It failed. I would really like to know what it takes to get SOME money doing this.

Great shirt... :)
Seriously though, well done. Very inspiring.

regards

Stretch
South Africa

Great shirt... :)
Seriously though, well done. Very inspiring.

regards

Stretch
South Africa

Always right to the point Eban. That was really helpful for me, and I bet for a lot of others too. You're not only helping people who invest in your business, but also people who are curious about knowing some techniques, and just can't afford paying for it. You always look forward for everything. Great job, keep it up...

Great seminar. It's obvious you practice what you teach. And because you know your stuff the materials are clear, concise and very easy to follow. Thx. much
Rae

Eban,

Thank you!!! You are amazing. I have been looking for someone like you for years. I am so excited. I have worked so hard physcially for so long and lived paycheck to paycheck and at 46 years old am emotionally, mentally and physically exhausted trying to make enough money to be financially comfortable. I am training for my first fitness competition, running a cleaning business and a personal training business. My customers love and trust me and I am ready to take it up a notch and work "smarter" now. I come from a family history of extremely physically hard working people who live so poorly that it breaks my heart to watch and not be able to help. My passion is helping overweight women and children get into their best health!! I have successfully done that over years and years of trial and error. I know what works and I feel better physically, emotionally and spiritually than I ever did in my twenties. I am a living breathing role model of what works. I am in the beginning stages and your video is so perfectly timed and filled with so much quality that I cannot believe you offer this for free. What a gift!!! If I could afford your Mastermind program I would buy it immmediately. My dream is to earn enough money to be able to afford your program comfortably in the future. This video is exactly what I needed to propel me into action. I will be keeping you updated on my success with your incredibly generous free help!!

Thanks so much,
Lynn

I have lost everything in my e-mail box. could you resend the video on GURU BOOTCAMP.
Thank You
Jerry

Dear Eben
Excellent Job
Totally the detail,
the walk thru,defining the terms.
Info about the equipment,
the geniuness of the presentation.
Ty Eric

I have dial up connection - and receive only sparotic blurps which seems to take all night -- can you email method to correctg or juswt send message of transcript?

Eben,

Great snapshot of what we need to do to make this work.

Thanks so much.

Paul
http://www.LancashireWebsiteDesigners.co.uk

eben,

your video totally blew me away :) I am beginner in this industry, and I can say you said that things about it absolutelly the best way.
thank you for that eben! I want to be your trainee :)

maros

Great overview Eben. I've created a forum to discuss info product creation if anyone is interested http://informationproducts.ning.com/

Has anyone else had this experience? I recently changed my ISP and had to change my email address, so I dutifully sent off change of email address notices to all the people I receive mail from (quite a few!). Most of their addresses were easy to find but some were difficult. If you look at their sites there is no 'Contact Me' and nowhere on the site does it mention an email address. In many of those cases the only point of contact is 'Support'. So I sent off my change details to that email address.
In many cases I received back an automated reply telling me that I had to have a ticket number and to click on the link and go and get one. Usually they also gave you a choice of options 'so that my request could be routed to the right person'. These were something like 'product query'; 'refund request'; 'download difficulty', or items of that nature.
But nowhere to lodge a simple request to change an email address.
If these internet gurus were interested in maintaining their email lists so that their emails actually arrived at the intended destination I, in my innocence, would have thought they would such a simple change very easy.
Has anyone else encountered this difficulty and if so how did you overcome it?
Incidentally, Eben, one of these sites was yours!
Maybe if a real person reads this my email address might get changed. The only part of my email adress that has changed is the name of the ISP which used to be Bordernet.

Fabulous introduction - brilliant.

Do you provide one to one help for people in the UK?

Have you written a recent book? Or how else to best access all your insights - and apply them yesterday.

Hugs


Mark

Hi Eban,
You're so AWESOME! Thank you for all you have given.
I am one of those beginners and I am learning so much from you.
Been out of town and finally catching up. :)

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