The "Marketing Voodoo" 21-Page Special Report
Inside this report, you're going to learn one of the most important techniques for increasing the value of the information and advice that you market and sell. This report will change the way you think, and the way you make money... immediately.
You can download your copy of this report by clicking the button below, and saving it to your computer. Read this report now, then come back and leave me a comment below to let me know what you think of it!
You can download your copy of this report by clicking the button below, and saving it to your computer. Read this report now, then come back and leave me a comment below to let me know what you think of it!
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Comments
Awesome, I just finished download it into my PC, can you also provide a link for us to download every of your videos in this website? So we don't need to stream it, we can watch it from our PC / iPOD, because my internet connection really bad David.
Posted by: mickel | March 15, 2008 09:21 AM
this is unreal! less than a day after you give us the sales letter software, you put out this? i couldn't see your "free line" with a telescope.
man, what's going to be in the product? whatever it is, it must be incredible.
Posted by: dan seibol | March 15, 2008 09:43 AM
Wow! thank you so much!
Posted by: gary | March 15, 2008 10:19 AM
Eben, thank you for the excellent information! You are one of the few straight-talking marketers out there who has helped me "see the light" about both the things I have done wrong and those I have done right. This report is no exception. Fellow marketers, if you don't take advantage of the kind of information Eben is providing here, you're missing out on the formulas that can help you succeed. DO NOT PASS THIS BY. Eben's reports are the equivalent of an online gold mine.
Posted by: Scot Robnett | March 15, 2008 10:37 AM
i just can't trust a man in a pink shirt.
Posted by: Nigbo | March 15, 2008 10:51 AM
Thanks Eban!
Do you have a myspace? If you have one, one of the biggest question I have been having is how to market on myspace?
Posted by: Barron Morgan | March 15, 2008 10:54 AM
Hey Eben,
EXCELLENT content so far. I think you are redefining value and are becoming quite the groundbreaking marketer.
That said, with all this great info, the piece I still feel is missing is 'Niche Evaluation'. I'm curious as to what signs/metrics tell that a niche is worth pursuing.
Posted by: Trent | March 15, 2008 10:56 AM
Wow dude,
do you work every day on this great free line content or you have prepared it earlier? It's Saturday :-)
ONE QUESTION: Can I take part in the scholarship contest if I have bought the Altitude Marketing Program?
Salle - I'll do that thanks :-)
Posted by: Alex Milanov | March 15, 2008 11:02 AM
Wow, this is an amazing gift. Thanks for your wisdom and insight
Posted by: Sonya | March 15, 2008 11:03 AM
Eben,
Thanking you forward yet again. :)
So much for taking this weekend off.
After going through what you put out here, it is like having built what you think is a race car and realizing that what you put together is just a soap box derby kit only good for coasting downhill.
Do you need a non-paid intern btw? I will work for free just cleaning the office for a month. I know I would learn more than I did in college.
Cheers,
Andrew
http://www.IAmAnInvestor.com
Posted by: Andrew Anderson | March 15, 2008 11:04 AM
His name is Eben Pagan! NOT David... I think (Maby he trick`s us again whit his names ???) Great material bye the whey. Tanks "David"
Posted by: Lars | March 15, 2008 11:17 AM
Just finished the doc, full of practical pearls. Your email came in the middle of my writing the table of contents for my next eBook. Perfect timing! Let us know the cost of your seminar mentoring, or guru-ing. Thanks for sharing your experience and insights, Eben.
Posted by: Dr. Alexander Haskell | March 15, 2008 11:25 AM
Eben,
Good stuff!
It's usually the subtle things most people don't think about that have the most profound difference in conversion rates and such. Thanks for pointing out those distinctions.
Take care,
Scott Rogers
Network Marketing Consultant and Trainer
Posted by: Scott Rogers | March 15, 2008 11:57 AM
I have written a lifetime of research (books, eBooks, articles) with so-so names. Of course, those names seemed great at the time! Your ideas are very helpful and I'm applying them ASAP!!! !
Posted by: Pastor K | March 15, 2008 12:07 PM
Hey Eben,
thanks once again for all that information. I'm getting more and more inspired to make a information product with use of you techniques.
I think we can well use your look on sales and marketing in the Netherlands and I almost feel oblige to do this before I graduate.
Perhaps write a ebook in Dutch with use of you information and techniques and a bit of my own creativity.
thanks for everything Eben.
Machiel,
Student at The Hague university
Posted by: Machiel | March 15, 2008 12:26 PM
You're the man!
Posted by: RichGrad.com | March 15, 2008 12:39 PM
Eben, thanks for this insight! For a few months I've been playing with the concept that our income is directly proportional to the number of lives we are affecting - if we want more money then find new/better ways to affect more lives... Your ideas about translating the value to the customer and implying it through the name are really thought provoking. It seems that regardless of whether one sells a product or a service - a large component of it's desirability/perceived value is its ability to be a conduit for [the right] emotions.
Thanks Eben!
Mike E
Michael J. Emery
http://www.attentionshifting.com
http://blog.attentionshifting.com
Posted by: Michael J. Emery | March 15, 2008 01:01 PM
UNBELIEVABLE CONTENT - STOP GIVING THIS AWAY TO EVERYONE! We gotta keep it secret man!
Haha, joking aside, thanks for this, I can only imagine how much larger my business would be if I'd integrated these concepts sooner!
Posted by: Phil | March 15, 2008 01:07 PM
I recently had a brilliant marketing idea for my gym... but was hesitant b/c i thought it might be too edgy. but i AM edgy! & I am the owner of a business I built on a dream... so, this 21 page report just solidified my marketing idea. I'm going to go thru with it... to the point that it will be my whole campaign. Thank you for that! I will let you know the outcome!
Posted by: Dana Chapman | March 15, 2008 01:56 PM
eben,
absolutely great value. very important things for any busines :)
regards maros
Posted by: maros | March 15, 2008 02:12 PM
Hi Eban,
Thanks for the book. I figured out there was strategy that behind those that are successful and this really breaks down the formula for success in information business. Your blueprint will save me years of trial and error. Now I know what the currency is when dealing in information and how to create the title. Whenever I want to name something, I go and look it up on amazon.com and see what others have named and see what is working in the real world.
Thanks again for the great information!
Sincerely,
Adeel
Posted by: Adeel | March 15, 2008 02:19 PM
Eben, Thank you..I'm a former NFL Player and enjoy all the info you provide...Just as I enjoyed every team meeting with Redskin coach, Vince Lombardi..you have changed my entire way of thinking and saved me a ton of time...
Walt
Posted by: Walt | March 15, 2008 02:47 PM
READ THIS ONE!!!
What I believe you are revealing at the beginning here is not actually making info more valuable- because information is only as valuable in regard to how you use it.
but INTEREST! People only learn when they are INTERESTED. By making them more interested, you provoke them to learn, whether or not you are any good at teaching the information. The very act of making something more interesting "realises" the hidden value.
I need to get back to reading this thing. I only made it to page 4. Thanks for more free information Eben! You are my hero... I just have never been able to get in contact with you enough to tell you that.
Posted by: Jaimie Montague | March 15, 2008 03:33 PM
Eben - You are THE internet marketing MAVEN! Thank you for the all the free value. You Rock.
Posted by: John | March 15, 2008 03:36 PM
Hi Eben,
Once again great stuff. I am working hard to earn a scholarship position!
Margit
2Think2Learn.com
Posted by: Margit | March 15, 2008 04:47 PM
It takes some getting one's head around the currency translation, but it makes good cents ;)
Posted by: Dean McNamara | March 15, 2008 05:06 PM
Excellent gift. Since you started this series i started working on my e-book. Unfortunately my research only consisted of interviewing 20 people before i started drafting this ebook. I spent the last week and a half creating a 38 page ebook. After reading your pdf today, I feel i like the gentlemen who wrote the thinking persons guide to weight loss and exercise program. Thanks for giving me the heads up and savings myself from the pain later on.
By the way the psychic sales letter tool is awesome. My idea is to integrate the pdf with the tool. The ebook will be a foundational material and the tool will give them a blueprint based on their situation to create a personalized roadmap to take action. This tool will be free to those who sign up for the ebook.
It is a challenge to communicate your content in a way that will enrich the lives of others. Now i see why that so few people are successful in this area.
Neil
Posted by: Neil | March 15, 2008 05:33 PM
Thanks Eben- great download, great information. There are few like you out here on the WWW....keep it up!
Valerie VanBooven RN BSN
Posted by: Valerie VanBooven | March 15, 2008 05:36 PM
Hi Eben,
Nice report simple and easy to understand...This is some content that is "right at the time" for me, as i'm about to create a new product for my audience.
Thomas
Posted by: Thomas Ukm | March 15, 2008 05:45 PM
THANK YOU Eban you are the man ,the software is super COOL.
can wait to buy the product is super.
You are the best
VILLY
Italy
Posted by: VILLY | March 15, 2008 06:08 PM
Thanks Eben, I'm going to read this. I also need to catch up on two of your videos.
Franck Silvestre.
Posted by: Franck Silvestre | March 15, 2008 07:04 PM
"I'm with YOU!"
Got to say "Wow!" Going against the grain, truthfully, is the way to go when you finally show up the goods.
And Eben, you did here. I have done so my entire life in many situations and my generation have earned millions because of this too!
Going AGAINST the grain!
Eben, this report should be spread with many GURU's. And it also shouldn't be spread to much because of the so truthful insights.
No wonder why you still are the dating maven on the net, you really get it - massive value!
Great job.
Joaquin Maldonado
P.S- By the way, where you born in Puerto Rico?
Posted by: Boricua | March 15, 2008 07:35 PM
Thanks for the great information, Eben. These are things we've all probably noticed in the past but never isolated down to key ingredients in our marketing "potions."
Posted by: Celeste | March 15, 2008 07:59 PM
Hey Eben,
The only thing I want to say is thank you so much.
You have taken moving the free line to the extreme.
Maybe you could rename it as moving the freedom line ...?
Michael
Posted by: Michael from THAILAND | March 15, 2008 08:09 PM
I am a big fan of your program "Get Altitude" & "GuruMasterMind". Although I haven't started up my own business yet, many of your valuable advice for personal and business achievement can also benefit in better ways thinking and solving problems creatively for my daily work just as an employee! I also appreciate much for many of your other great tips such as your nutrition & exercise routine, reading the "Think and Grow Rich" by Napoleon Hill, etc. I feel like my mind grow much more intelligently with these few months!!
After reading your new posted up report, I have immediately done some "re-naming" on some of my own techique and I had fun with it!~ So looking forward for your coming teleseminar on Wednesday!
Respectfully yours,
Gabriel
One free tips that I have just uploaded in my Youtube site:
www.youtube.com/sosuiwo
Posted by: Gabriel So | March 15, 2008 10:34 PM
looks like there may be some techie hickups on the eids of march ...can't download pdf.
Posted by: Modesty | March 15, 2008 10:48 PM
Great perspective, sounds like the definition of marketing itself.
Posted by: Dave | March 16, 2008 01:09 AM
Weird, I dont see the button to download the report.
Posted by: Sean | March 16, 2008 01:35 AM
I can't tell you what I think of the report because I can't get it. There is no download button on my page, just a little red "x"
Posted by: Elaine Berry | March 16, 2008 01:40 AM
I cannot connect
I need to get help tomorrow
to be able to connect.
Please do not disappear yet
Thank you
Edward G
Posted by: Edward Gentis | March 16, 2008 01:52 AM
Hey Eben
How can I join your affiliate program and start promote your program...
I want it so bad ..
Boaz
B-TheBest
Posted by: Boaz | March 16, 2008 01:58 AM
Thanks Eben. I'm sold. The only thing that stops me is that I don't have faith in my ability to translate the information into my own niches. When I've made some more dollars I'll be diving in whatever the cost.
Posted by: Christine | March 16, 2008 04:35 AM
It keeps getting better and better.
I've got a great name Crack the ADD Code. Presentation is next on the agenda.
You are a master marketer. It's great learning from you.
Frank Coppola
Posted by: Frank Coppola | March 16, 2008 04:52 AM
There are some great basic idea in here that apply to all marketing - not just Information Products.
At Ziptech Services we provide IT Support for small businesses in London and the UK. Better headlines and product naming that hit the prospect in the gut would definitely help us.
Jim
Posted by: Jim Simpson | March 16, 2008 09:26 AM
Read the report last night and came up with a new name for my future info product. Thanks Eben! This is great!
I have a better understanding of my target market and how they need me to communicate with them.
~ Deborah :-)
Posted by: Deborah Carraro | March 16, 2008 01:34 PM
Have downloaded and read the report quickly and was duly impressed. Just about to sit down with a coffee and read it properly.
Many thanks for your generosity.
Jean
Posted by: Jean Wilkinson | March 16, 2008 02:23 PM
Inspirational...
Just like your dating advice was at one point ;-)
I always had the desire to venture into something like this..your videos have given me the 'umph', the desire, the kick up the backside to start now...
I have just started work on my own information business...
Thanks
Posted by: Kam | March 16, 2008 06:44 PM
Hi Eben,
Fabulous report! Brilliantly depicts Covey's 'Begin with the End in Mind' Habit. It's got my mind brimming with ideas!
Thanks a lot!
Clarence
Posted by: Clarence | March 16, 2008 09:48 PM
Hi, need to know when your training is as I will be overseas on vacation from 4 May till 16 June and not able to listen in or participate during that time.
Posted by: Greg | March 17, 2008 02:19 AM
Eben,
WOW...This piece of information could not have come at a better time. I am getting very close to launching my next book called the Silent Cash System. The title serves itself already but after reading this I realized my subtitle of my book is completely lacking the value it desearves.
Also, after reading this I have now gone back into my sales copy and changed many of my subtitles to better grab the attention and emotion of my readers.
I can't wait till launch day now. Thank you so much for all your information. Like YOU I believe in the power of overdelivering before you deliver. Don't worry this is not a plug for my site as I have not posted my optin form or released my sales copy on the page yet.
I am very excited to see what you come out with next. You truly are an inspiration.
Cheers,
James Rivers
Silent Cash System
Posted by: James | March 17, 2008 05:50 AM
Since you posted this on my birthday, I'm going to say thanks for a great birthday present!
I'm going sharpen my proverbial pencil and get busy thinking like a customer.
Posted by: Charlotte Babb | March 17, 2008 06:38 AM
great stuff.
Posted by: personal development | March 17, 2008 01:54 PM
Eban- It's 10:20 Monday nite here in chilly Connecticut and I just missed Miami CSI just so I could take some time with your fancy schmancy marketing voodoo report.
I've read about "frames" before... I've heard all about writing "great headlines" and all that other repetitive nonsense so many other GURUS's preach.
And frankly as I breezed through your special report and saw some of those same ol' terms my BS meter started to make little buzzing noises.
But hey I've been incredibly impressed with what you've shared so far. In fact if you look at my earlier posts I've already implemented plenty of your stuff in the last few weeks and I've been absolutely thrilled.
EBANNNN.... You did it to me AGAIN!
You freakin' caught my attention before I finished the first page.
I not only couldn't put it down,I read it twice (some parts 4 times) from a purely emotional stand point before I even started to decipher how you were able to pull me in.
Look...like I said I've seen those hot button words before BUT I never had them explained to me so damn well.
My wife was right you're one hell of a teacher!
Not for nuthin' I've been tryin to do this for a while AND man OH man did those litebulbs go off in my head when I went through that lil' special report of yours.
You did a really, really nice job. And as I read it through you certainly walk your talk. And your attention to the launch sequence is impeccable. (I've been checkin' out Jeff Walkers videos as well as yours)
One thing that I have to tell you... I've read a ton of books, gone to bunches of seminars but that Voodoo Report helped connect a ton of dots.
Thanks for making things make a lot more sense.
Besides being an accomplished business man, you're one heck of an amazing teacher!
And thanks to you I won't be able to sleep tonight. I've got work to do!
Thanks again Eben... Great job.
Posted by: John Bogdanski | March 17, 2008 07:47 PM
This is great!
Now a challenge for you. How do you break the creative process down into components so that we can know how to get to a "Skinny Bitch" of a title?
For example, you are re-appropriating graphic words and making them say something different than their dictionary meaning. You are putting words together in combinations that would otherwise never be bundled. You are using words than convey emotion. And the list goes on.
You are such a creative guy I am betting that you can come up with a process to generate a title that jumps. This is a key factor for those of us who haven't developed eyes that span across various fields of knowledge to come up with high voltage titles.
Posted by: Gary | March 18, 2008 06:37 AM
Great Stuff!
Thank you.
Posted by: Kristy Emmert | March 18, 2008 03:55 PM
and I quote...
"You've spent a LONG time figuring out what you know.
Now it's time to learn how to present what you know to your customers in a way that pays RESPECT to the time and energy you've invested"
That was a dynamite paragraph for me. It really hit home how valuable this stuff in my brain is, and why people want me to help them.
Thank you.
Posted by: Russell James | March 18, 2008 04:07 PM
Just thought you should know the Apple link for the font does not work
below is the text reply
Hmm, the page you’re looking for can’t be found.
Aloha
Scott
Posted by: Scott Sanchez | March 19, 2008 01:48 PM
It is now 10:13PM, nine minutes after the amazing Cover clinic webinar. I finished part one of my homework and you can see my cover at www.creatingyourfairytalelovelife.com/eben
Thanks for the templates! You gave me more since Never Work Again...I like this new one better than the $25 eBook cover I bought from a graphic designer (see home page www.creatingyourfairytalelovelife.com).
Excellent advice on writing eBook. It was such an validation of the process. I did exactly what you said when I wrote my eBook - the credibility, building trust, exercises and action steps...it is exactly how I wrote my book..by accident!
I must be a genius in disguise. Ha!
Thanks again!!
Dr. Karen
Posted by: Dr. Karen Kan Guenette | March 19, 2008 07:17 PM
I'd like to be considered for the scholarship!
I just watched Ebook Cover webinar tonight and decided I would finish a complete project before going to bed! I used the free template you gave us to complete my FIRST EVER Report. I'm going to give away this report to generate a list.
I'm so thrilled with the action I am taking because of the excellent training, tools and advise you are giving us!
No More Procrastination for me just because I think it will be hard.
Eben, Thank you so much. You can see what I did tonight at the link below. (This is actually my first ever PDF as well :)
http://www.me-naturally.com/smokeyeye-pdf.pdf
Posted by: Marilyn | March 19, 2008 11:54 PM
I had a revelation last night that just might sky-rocket sales of a new program I have coming out!!
I have been hosting a series of free teleseminars since Sept, called the Great Mentors audio series for the sole purpose to (help people, of course, but that's not all) sell the CDs and transcripts later in a Great MEntors set. I'm also creating STUDY GUIDES, to help people process the mentoring they get on the calls (in the varied fields of health, happiness, success, style, business and spirituality).
Last night after your Cover WEbinar, i thought, 'You, know, these study guides are looking really good... I could put them together in an eBook for sale in advance of the CD series..."
These ideas followed:
- I came up with an emotional HOOK that I really liked that makes it a stand alone product
-Sell the eBook for ONE DOLLAR, as a sort-of giveaway or PREVIEW of what they could get MORE of in the CD series, with transcripts.
- Get the emails of the folks before they buy promising to keep them informed of when the product launch occurs and when new free tele-seminars occur.
- I have 40K unique visitors to my website every month -- and around 2,300 on my newsletter list -- so I think I could make some quick cash with this.
QUESTION: IS THE DOLLAR SCHEME A GOOD IDEA??
XXOO
Geri
www.greatmentoring.com
Posted by: Geri | March 20, 2008 06:58 AM
For the person who mentioned the APPLE link didn't work:
I have an apple G5 w OSX 3.9 and I was able to download the fonts perfectly.
Thanks Eben for the template and brain infusion!
(see earlier post for details on that!)
geri
Posted by: geri | March 20, 2008 07:02 AM
Throwing my hat in the ring for a scholarship here.
But before I get to that, great Webinar last night Eben. At least I think it was last night, as I have been mostly up since then because I could not get the info you gave us out of my head. LOL
Here is what I did with the Templates you gave us just so far.
It really is about the speed of implementation.
http://www.iamaninvestor.com/Blog/wordpress/?p=77
I have been helping people monetize MySpace and the like for quite some time and I still can't believe how many people do not use it. It has over 2 Billion page views a day.
As you can see I committed to not just one book, but two.
Should have both done in three weeks or so.
I already have all of the information and I am going show them how I build the MySpace page to truly attract more clients piece by piece.
The templates are a pleasure to use. It makes it so darn easy to get organized it is not even funny.
Again, thanking you forward!
Cheers,
Andrew Anderson
http://www.IAmAnInvestor.com
Posted by: Andrew Anderson | March 20, 2008 02:11 PM
YOUR THE MAN EBEN AND I WISH YOU EVEN MORE MILLIONS YOU DESERVE YOUR SUCCESS
....HEY ALL YOU SO CALLED GURUS OUT THERE...YOU AINT GOT
NOTHIN ON EBEN
Posted by: Andrew Brown | March 20, 2008 10:37 PM
Hey Eben,
I love your information. Why are you bringing newage, withcraft, and psychic information into your guru mastermind program? To me, it's like bringing in religion to the program and when you look into it some of that stuff has dark side to it. Don't get me wrong there are a lot of dark people who don't practice it, but why bring it in the first place. You are a smart guy, if you really look into that and you will see a lot of darkness. Maybe you should rethink future programs and keep this out, even if you believe in it.
Posted by: Jason | March 21, 2008 10:54 AM
I've been looking over my wife's shoulder whilst she has followed your superb pre-launch 'freebie' bonanza. Having done the same watching during FK's launch of 'Mass Control' -- I guess the GuruMastermind blitz-of-quality-free-material is an 'exemplary model' of what he has been teaching/promoting!
Your 'Alchemy' pdf (just as with your other free items) moves that 'line' another mile ahead, and is great. I like the accessible way it is written, the ideas are thought provoking and spot-on.
Like the man said: "No one ever went broke underestimating the intelligence of the general public" -- but today the trick is also about entering the 'mindset', speaking in the correct vernacular, or in other words communicating in the right language.
As a presenter and teacher myself, I really admire your clarity and conciseness in the delivery of your materials.
First class.
Al G Smith
http://www.GoNaturalAndOrganic.com
Posted by: Al G Smith | March 23, 2008 03:28 PM
Great stuff Eben! Thanks for this report, for me it came perfectly timed.
I am just about to release my first product and your report just made me re-name everything!
I also understood your concept of currency properly now, even though I heard it during the amazing "Print Persuasion Masterclass".
I re-do my whole campaign today...
Thanks again, your teaching style and presentation of information is just outstanding!
Kindest Regards,
Veit
Posted by: Veit | March 23, 2008 06:05 PM
Eben - Phenominal!
I can't believe how quickly you drew me through the whole report, and kept 100% of my attention from start to finish.
Incredible. Thank you, this has really opened my eyes to understanding the construction of sales letters.
Many thanks,
Paul
Posted by: Internet Marketing Guy | March 26, 2008 02:04 PM
Hi Eban,
thanks, a great report, i printed it out and now it is covered with notes...
really made me think about the power of words, the most powerful marketing tool we have.
You may want to check out several words i learned from Buckminster Fuller...
Ephemeralization: the process of doing more with less.
the second is the Processional effect. This one is really important and would take too long to define here.
thanks again,
Paul Sterling...
Eban if you want to know about Bucky - check out www.onfullerliving.com
Posted by: Paul Sterling | April 4, 2008 11:28 AM